Jaguar goes full Bud Light

Advertising to the minority is so fucking stupid. Hey let’s make a car for trans, furry disabled people. Thats sure to sell.

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https://x.com/iamyesyouareno/status/1859120952967152003?t=4B7WcEJTxZT9VlE4tBwArQ&s=19

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Rawdon Glover, the UK Md of Jaguar Land Rover, defended the campaign last year, claiming its message had been lost “in a blaze of intolerance.”

aka “We are 100% completely right with our choice of marketing and people that did not like it are simply intolerant and don’t get our 100% correct marketing choice!”

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Insert Matt Serra meme

Teh last great Jag!

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As bad as that ad is, I think the Dylan Mulvaney campaign was much worse.

I have jaguar. Show me your bobs

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laughs in aston martin

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There no way this is real right? Right?

Arent Jags notorious pieces of shit? Add electric into the equation and holy shit how did these not sell??

I love it when they try to shame ppl into buying their product. That didn’t even work at the height of woke much less now.

Ppl don’t owe you an explanation for why they didn’t buy your product

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You type that as if normal people buy Jags. People that buy cars like that aren’t buying something to last 10 years like the rest of us

F pace is highest selling jag for a while now.

Its a 5 seater suv/cuv, you could probably call it entry level luxury but its a 58k base. Its a middle class car for moms.