Samsung is partnering with Combate Global to launch two free ad-supported Samsung TV Plus FAST channels showcasing live mixed martial arts events, beginning April 16.
Combate is an Hispanic American mixed martial arts promotion company founded in 2011 by current-CEO Campbell McLaren and based in New York.
The channels will serve as the exclusive FAST channel homes for live events produced by Combate, including the first event on April 24.
The new partnership aims to take live events to a digital audience and to continue discovering and engaging with new fans that previously had not been MMA viewers.
The deal marks Samsung’s first partnership to distribute prime time live combat sports programming on Samsung TV Plus, the free TV streaming app on Samsung Smart TVs and Galaxy devices.
The channels — “Combate Global” and “Combate Global en Español — will also feature fights from a library of more than 130 live events.