Don Jr. Invests in Alta

[King_Zoolander]

It’s clear that they wanted to create a UFC gym “esque” network that is connected through the MMA INC group or whatever they are called today.

[PrideWasBetter]

@ErikApple

From what I gather Alta is using the gyms contacts for all kinds of sales platforms.

Wimps to warriors

Thanks. How many gyms do they have? Google doesn’t show much detail on gyms. Just some lame reality TV show.

[ShanTheMan]

I wanna be the altamate fighter

[liyon]

Clever play on words. You should copyright it before they steal it!

[AltamateWarrior]

Do you wanna be a fucking investor

[Sidectrl]

@CaptainWoody

the former president’s son

[Leghound]

@PrideWasBetter

where do they make their money?

plot twist: they dont

[HYBRID-JON]

@CaptainWoody

Donald Trump Jr. has thrown his financial backing behind a struggling martial arts venture tied to Conor McGregor. According to sources, he injected $3 million into Mixed Martial Arts Group as the company battles steep losses and an uncertain future.

The investment, announced December 29, 2025, comes through American Ventures LLC and represents a lifeline for MMA.INC. It is a New York-based company that has watched its stock price collapse by more than 70% over five years. Trading on the NYSE under the ticker MMA, shares currently hover around $1.24, down from peaks near $5 in early 2020.

Trump Jr.’s involvement extends beyond this latest capital infusion. Back in September, the former president’s son joined the company as a strategic advisor, a move that temporarily doubled the stock price in premarket trading.

The company touted his “invaluable technology and media expertise” as he came aboard to help commercialize the firm’s platforms and training programs alongside McGregor, who serves as a celebrity investor.

The December funding round saw the company issue 4,285,714 shares of preferred stock at 70 cents per share, with Dominari Securities serving as exclusive placement agent. American Ventures LLC also secured rights to purchase up to $20 million in additional shares over time, though such arrangements often signal difficulty attracting traditional financing.

MMA.INC plans to direct proceeds toward its Web3 ecosystem strategy, a blockchain-based initiative targeting the martial arts community. The company has developed partnerships with UFC Gym and operates several digital platforms, including BJJLink gym management software, TrainAlta for participant conversion, and the community site MixedMartialArts.com.

“The venture’s challenges go deeper than balance sheets. The company purchased MixedMartialArts.com for approximately $250,000 but subsequently shuttered its once-vibrant forum, a gathering place that in earlier years attracted UFC president Dana White, podcast host Joe Rogan, and numerous professional athletes. The closure scattered the community, with many regulars migrating to independent discussion boards. Both the main site and closed forum now sit largely abandoned.”

[HYBRID-JON]

@Diabeetus

@ringworm

The old website doesn’t even work, and they’re making off like bandits.

I wonder where their “530,000 user profiles” came from? Every mma.tv sign up from '‘00 - ‘24? lol

Elias Cepeda

[Jamie999]

@PrideWasBetter

What is the core of their business, other than getting investors, where do they make their money?

Well since they’re raising so aggressively they probably don’t have much revenue now. Typically you build out product first, build out user base second, build out revenue third. You don’t really raise when you’ve got good revenue going. Acquiring UG was part of building out their user base and they probably use those user counts to sell investors, but obviously those users aren’t there when they will go to build out their revenue. Investors often invest based off a valuation that’s a multiple of a user count. UG was just a cheap acquisition for them that got them a high user count to raise off of. They don’t care about generating revenue because they’ll all be rich before that from investor money they’ve siphoned off.

[zero]

In sep 2024 he was the former president’s son

[Sidectrl]

@zero

In sep 2024 he was the former president’s son

[HongKongPhooey]

Mixed Martial Arts Group Raises $3 Million in Private Placement

In the history of business or history. I learned a lot form that transaction, all of it was exactly what never to do.

[HongKongPhooey]

MMA Partners with World Liberty Financial to Build Global Token Economy in Combat Sports

[Kwang]

It’s about to go off. I can’t wait to get back on the OG with @MarialArts

[Onikage]

@HYBRID-JON

many regulars migrating to independent discussion boards.

[ace5002]

A ship sails out to sea before it sinks.

[HongKongPhooey]

Future of MMA After the Paramount Deal | Rousey vs Carano at the White House? | RICH CHOU INTERVIEW

[PrideWasBetter]

@Jamie999

@PrideWasBetter

What is the core of their business, other than getting investors, where do they make their money?

Well since they’re raising so aggressively they probably don’t have much revenue now. Typically you build out product first, build out user base second, build out revenue third. You don’t really raise when you’ve got good revenue going. Acquiring UG was part of building out their user base and they probably use those user counts to sell investors, but obviously those users aren’t there when they will go to build out their revenue. Investors often invest based off a valuation that’s a multiple of a user count. UG was just a cheap acquisition for them that got them a high user count to raise off of. They don’t care about generating revenue because they’ll all be rich before that from investor money they’ve siphoned off

Do you think they are defrauding investors?

[Jamie999]

@PrideWasBetter

Do you think they are defrauding investors?

Legally? probably not, those users exist. Depends what they tell investors, fraud would be like if they included all our accounts in daily active user account metrics, which they wouldnt be because they’re all stale or suspended, but i fthey just say total users then that isnt fraud. It’s up to investors to push what make up those numbers.