Professional Fighters League (PFL) may undergo a total rebrand of the total rebrand they did back in 2017.
Starting to sound like an identity crisis … or maybe the Ship of Theseus.
New CEO John Martin, who replaced former CEO Peter Murray, was recently talking to Ariel Helwani about his goals for 2026 and beyond. In addition to scrapping its tournament format, PFL is also considering a facelift for its “new era.”
Here’s an excerpt from their conversation:
Martin: They have all been extremely supportive of me and what we’re trying to do. Everybody’s in alignment. We’re all now rowing in the same boat.
Helwani: Would you consider a rebrand? Fresh start?
Martin: Yeah, we’re still maybe considering.
Helwani: Okay, it’s still on the table. When will you make that decision?
Martin: Soon.
Helwani: Is it in the works?
Martin: Yeah.
Helwani: Now, when you say rebrand, like, name change, logo change?
Martin: Possibly.
Helwani: Okay, wow. Within 2026?
Martin: Mm-hmm.
Helwani: Wow, okay. There’s a lot happening here.
Martin: There is a lot happening. I think we want a signal that this really is a new era.
Helwani: Okay. So, a total change?
Martin: Mm-hmm.
Here’s the clip:
Some free advice:
Rolls off the tongue
Oh why? PFL’s so catchy!
Dragon Pitbull Combat Monster Energy Fighting Championship
imagine creating a League where Fighters are UNPROFFESIONAL
By Motel 6
Red roof inn
Street beefs and king of the streets take umbrage to this…….
I thought they went out of business like 2-3 years ago
I guess I’m casual now I
Only watch ufc boxing and ocassionly bkfc. I don’t got time for shit like pfl and bellator
So they’re going to throw away what little brand recognition they have?
Dude I’m on this site every day and I literally thought they were already out of business
Can we at least keep PFL MENA? I just recently learned what that means 
GFL 2: Electric Boogaloo
Fixed