I’m not saying the man isn’t a hard worker and had a vision, but I also think he had some luck.
From what i understand he had some boxing class in Boston and some Micks wanted him dead, so he runs to Vegas and meets the Fretitta brother and convinces them to buy the UFC and pump 10s of millions into it.
UFC is losing money but he gambles on TUF and Forrest and Boner fight Leroy Jenkins style.
Frittata brother decide not to pull the plug and the UFC starts to make money. They then start getting major deals and it is an upward spiral.
I think it is 50/50 personally. He was at the right place at the right time. I do appreciate him though.
There’s probably only a handful of people that would have succeeded in that situation. I don’t know how much was Dana and how much was the fertittas but look at other fight promotions or even pro wrestling promotions and definitely is something unique there. I’m not necessarily talking about the product but about the business.
Luck is an important ingredient when creating wealth from nothing. Every super rich person I’ve come across has had a generous portion of luck. Doesn’t mean they’re not skilled in their field, because usually they are, but they took a risk and while it could’ve just as well gone to hell, it didn’t and the rewards were greater than they could’ve imagined.
Both. Lucky to have known the Fertittas, smart to convince them to invest millions into the UFC. When the UFC was failing, his idea to turn a reality TV series (TUF) into marketing the promotion was smart, and doing it at the right time/place AND getting it on SPIKE involved a lot of luck.
He’s a bald, fat, degenerate fuck, but he played his cards right and ended up obscenely rich. I think he was always a better salesman than a businessman because his successes in business relied so heavily on financial backing from the people in his orbit.
TBH, that’s the case for nearly every person with this type of success. Whether it’s their rich friends who invest, or strangers, they’re still investors.